Glossary

Ad banner
A commercial message i.e. animation or a banner on a web page promoting a product.

Ad Clicks
A click on an advertisement on a web site, which takes a user to another web location or another frame of page within the advertisement, it is referred to as an ad click.

Ad Impressions
Its a measurement of responses from an ad delivery system, to an ad requested by the user’s browser, which is recorded in a certain format depending on the delivery system. Web pages have ads. Once the visitor has viewed an ad on a web page an impression is recorded. Ad Views are different from Page Views.

Ad Click Through Ratio
Percentage of users who click on an advertisement i.e. ratio of ad clicks to ad impressions. This is an indication of the effectiveness of this ad.

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